The results showed an increasing proportion of unmarried graduate women — a trend compounded by the preference among local men for women with lower educational qualifications than themselves, while graduate women preferred better-educated men. He warned that the talent pool would be depleted unless better-educated Singaporeans married and had more children. Social Development Unit. The need for social development in Singapore p. Singapore: The Author. Call no.
Singapore Government Matchmaking Sdu
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Singapore Plays Matchmaker, Hoping to Boost Its Birth Rate « Isegoria
The lonely hearts site was set up earlier this year but registered more than 1m hits in its first three months. It was introduced because the government was worried that not enough of its university graduates were falling in love with each other. The site is the work of the Social Development Unit SDU , a government organisation dedicated to matchmaking for graduates. The SDU was formed in following official concerns over a drop in Singapore's reproduction rate and an apparent reluctance among professionals to marry and have children. The problem, it seemed, was that graduate men preferred to marry women less educated than themselves, leaving many graduate women unmarried. Graduates only While the SDU site - called I-PAL - is a virtual marriage bureau only for graduates, another government agency plays matchmaker for those who fail to enter university. The SDU director Susan Chan, said that busy singles liked being able to widen their social circles when they wished, in the privacy of their own homes.
Need a mate? In Singapore, ask the government
This research was funded by a grant from the National University of Singapore to the first author. Using the campaign to increase the marriage rate among graduates as the research focus, two studies are conducted to ascertain the effectiveness of social advertising in Singapore. Study 1 compares the effectiveness of the Marriage Promotion Campaign versus the Courtesy Campaign on the factors of persuasiveness and sensitivity. Study 2 furnishes a more specific assessment of one ad in the campaign by comparing it against another execution using more attractive models on attitude and perception dependent variables.
Singapore Law. Business Directory. FrontPage Edition: Sun 29 July Source: www. The accreditation framework sets the benchmark for dating agencies and practitioners to attain high standards of professionalism and service delivery to singles.
